STR logo design
STR Parts approached us to create a bold, motorsport-inspired logo that would resonate with their audience of KTM riders and parts buyers. As a business specialising in quality used KTM parts, the branding needed to be eye-catching, energetic, and easily recognisable across print, digital, and merchandise. The final logo combines strong geometric lettering with a dynamic handwritten element — balancing toughness with movement — perfectly suited to motocross culture.
- Logo Design
- Brand Identity
- Print & Digital Asset Creation
Project Results
The final logo reflects the high-octane, orange-dominant world of KTM. It features a bold badge-style shape with a distinctive custom ‘Parts’ script, designed to stand out on stickers, social media, packaging, and workshop signage. The integrated “21” detail subtly honours the founding year of the company, while maintaining balance and flow in the overall composition. Since launch, the logo has successfully anchored the STR Parts identity and is now used across marketing materials, online platforms, and at events.
Project Details
- Client: STR Parts
- Service: Logo Design & Brand Development
- Deliverables: Full-colour logo, black and white version, reversed logo, print-ready files, digital media files, sticker-ready format
- Tools: Illustrator, Photoshop
- Scope: Concept development, typography pairing, colour exploration, layout refinement, and final asset delivery for both print and digital use
- Year: 2023
